{"id":52,"date":"2020-02-10T11:16:06","date_gmt":"2020-02-10T11:16:06","guid":{"rendered":"http:\/\/www.suzannevallancewrites.com\/?page_id=2"},"modified":"2024-03-18T17:05:50","modified_gmt":"2024-03-18T17:05:50","slug":"sample-page-2","status":"publish","type":"page","link":"https:\/\/www.suzannevallancewrites.com\/","title":{"rendered":"Suzanne Vallance"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Content Designer and UX Writer<\/h2>\n\n\n\n<p class=\"has-text-align-center\">I&#8217;m a Glasgow-based creative who loves puns, brainstorming sessions, and lasagne. Seriously, my family even cooks one on Christmas Day. <\/p>\n\n\n\n<p class=\"has-text-align-center\">When I&#8217;m not thinking about food, I work with clients, designers, developers, and project managers to produce user-focused content.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-d575983 ugb-main-block\"><style>.ugb-d575983 .ugb-button1 .ugb-button--inner{color:#000000 !important}.ugb-d575983 .ugb-button1{border-color:#000000 !important;border-width:1px;padding-top:8px;padding-right:15px;padding-bottom:8px;padding-left:15px;border-radius:45px !important}.ugb-d575983 .ugb-button1:hover .ugb-button--inner{color:#000000 !important}.ugb-d575983 .ugb-button1:before{border-radius:45px !important}.ugb-d575983 .ugb-button2 .ugb-button--inner{color:#000000 !important}.ugb-d575983 .ugb-button2{border-color:#000000 !important;border-width:1px;padding-top:8px;padding-right:15px;padding-bottom:8px;padding-left:15px;border-radius:45px !important}.ugb-d575983 .ugb-button2:hover .ugb-button--inner{color:#000000 !important}.ugb-d575983 .ugb-button2:before{border-radius:45px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-tiny ugb--hover-effect-lift ugb-button--design-ghost\" href=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2024\/03\/SV-CV-March-2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Download CV<\/span><\/a><\/div><div class=\"ugb-button-container\"><a class=\"ugb-button2 ugb-button ugb-button--size-tiny ugb--hover-effect-lift ugb-button--design-ghost\" href=\"mailto:suzanneirisvallance@hotmail.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Send an email<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">User needs come first<\/h3>\n\n\n\n<p class=\"has-large-font-size\">We can&#8217;t create the correct content if we don&#8217;t understand the needs of the people we&#8217;re creating it for. Measuring the problems users face on the Shelter Scotland site helps me fix pain points and produce relevant housing guidance.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"743\" src=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2021\/09\/ShelterScotland-userneeds.png\" alt=\"\" class=\"wp-image-343 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"201\" src=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2021\/11\/homelesstoolcta.png\" alt=\"\" class=\"wp-image-364 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Tools make complex tasks simple<\/h3>\n\n\n\n<p class=\"has-large-font-size\">A tool that populates councils&#8217; homeless department details helps reduce the cognitive load of people facing homelessness. People interact with the tool and the &#8216;what happens next&#8217; section for 2 minutes 45 seconds. This is a minute longer than the Shelter Scotland average.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Hilton&#8217;s content redesign<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Led by user and desk research, I created and edited USP-focused copy for Hilton&#8217;s largest-ever content overhaul. My work drove growth in conversion and revenue for more than 4,400 hotels, achieving a 21.5% increase in click-through rate over 10 months.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"982\" src=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2020\/02\/GaleSouthBeach.jpg\" alt=\"\" class=\"wp-image-62 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"506\" src=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2021\/12\/Contact-form-Seychelles.png\" alt=\"\" class=\"wp-image-381 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Is it accessible?<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Designing content that meets Web Content Accessibility Guidelines (WCAG) makes the internet easier for everyone to use, including those with disabilities. Together with a designer, I created a template for accessible contact forms.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Creative CMS solutions<\/h3>\n\n\n\n<p class=\"has-large-font-size\">The four restaurants on Hilton Singapore&#8217;s restaurant website have individual cuisine, branding, and clientele. I designed a library of modular CMS components that gives each restaurant page its own identity without jeopardising a cohesive design.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2020\/03\/Singapore-Dining.jpg\" alt=\"\" class=\"wp-image-121 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2020\/02\/MerchMock-Ups.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"2199\" height=\"1033\" src=\"https:\/\/www.suzannevallancewrites.com\/wp-content\/uploads\/2020\/02\/MerchMock-Ups.jpg\" alt=\"\" class=\"wp-image-75 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Company swag with style <\/h3>\n\n\n\n<p class=\"has-large-font-size\">Whether it&#8217;s coasters, pens or notepads, free company swag always gets snapped up by staff. Collaborating with graphic designers, I produced pop-culture merch mock-ups for Hilton&#8217;s web developers.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Designer and UX Writer I&#8217;m a Glasgow-based creative who loves puns, brainstorming sessions, and lasagne. Seriously, my family even cooks one on Christmas Day. When I&#8217;m not thinking about food, I work with clients, designers, developers, and project managers to produce user-focused content. Download CV Send an email User needs come first We can&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-52","page","type-page","status-publish","hentry"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","post-thumbnail":"","twentytwenty-fullscreen":""},"post_excerpt_stackable_v2":"<p>Content Designer and UX Writer I&#8217;m a Glasgow-based creative who loves puns, brainstorming sessions, and lasagne. Seriously, my family even cooks one on Christmas Day. When I&#8217;m not thinking about food, I work with clients, designers, developers, and project managers to produce user-focused content. Download CVSend an email User needs come first We can&#8217;t create the correct content if we don&#8217;t understand the needs of the people we&#8217;re creating it for. Measuring the problems users face on the Shelter Scotland site helps me fix pain points and produce relevant housing guidance. Tools make complex tasks simple A tool that populates&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"admin","url":"https:\/\/www.suzannevallancewrites.com\/?author=1"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=\/wp\/v2\/pages\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52"}],"version-history":[{"count":31,"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=\/wp\/v2\/pages\/52\/revisions"}],"predecessor-version":[{"id":406,"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=\/wp\/v2\/pages\/52\/revisions\/406"}],"wp:attachment":[{"href":"https:\/\/www.suzannevallancewrites.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}